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Superorganism: Music for the Internet Generation

When London-based Superorganism released their first single, some of them had never met. In fact, their lead vocalist, a Japanese girl living in the USA, had blended with a fading New Zealand indie act living in the UK, and another member from South Korea, but living in Australia. A geographically confused entity, then, they met through message boards and wrote entirely online.

Debut single ‘Something for your M.I.N.D’ changed everything. Its wacky eclectic pop sound threw Superorganism into the mainstream limelight almost overnight. Soon enough, rather than sharing memes and musical thoughts online, they were appearing surrounded by inflatable whales, using apples as instruments and singing about prawns on NPR’s memorable YouTube music channel ‘Tiny Desk Concerts’.

Bravely, the eight-piece moved in together, in London, and things suddenly became a little less virtual. “We never imagined this would end up with us touring and playing festivals,” backing vocalist Ruby tell us ahead of a show at Europavox Festival in Clermont-Ferrand, France. Frontwoman Orono Noguchi cuts across her immediately, joking “I did. Everything that’s happened, I saw coming.” She’s being tongue in cheek, but Noguchi relocated from Maine to London off the back of early successes to make Superorganism a reality. The band, in general, have shown no little faith in the concept.

“The idea was everything would be done over the internet. Even at the start some of us were living in a house together, but we did everything online,” Ruby explains. “There was quite a big time difference, but we’ve always done things that way. Even now, all in the same house, we do everything by sending it between our rooms.”

Superorganism’s music is knowingly weird. Their eponymous debut album, released in March, is like a trippy, fast-paced sugar-coated glance at the weirder corners of internet culture, all abstract escapism, and wacky asides. The early single won the band a contract with renowned label Domino Records, and the album’s weirder moments include unwater ode ‘The Prawn Song’ and ‘Everybody Wants To Be Famous’, which walks a fine line between parody and a straight-faced reflection of the band’s origins.

The live show includes lots of synchronized dance, garish backdrop videos, and endless smiles. “We could release ten albums right now if we wanted to,” Noguchi tells us. “There’s a huge backlog of stuff we’re working on. There are so many ideas flying around.”

The Five Best Bands I Saw At Europavox 2018 (Clermont-Ferrand)

Clermont-Ferrand is a small town – a touch bigger than Galway – in central France. It’s famous for its dormant volcanoes, which dominate the skyline, and for its rugby team, ASM Clermont Auvergne, who currently compete in the Pro-14, and lost the European Cup Final in 2013, 2015 and 2017. There’s also a stunning cathedral hewn from the lava rocks of the nearby volcanoes sat in the town’s heart.

Every summer, the town hosts Europavox Festival, a four-day event that’s part media meeting, part music festival, and part cultural promotion. It draws bands from all over Europe, picked out by local experts to be promoted beyond their immediate local fanbase. I was lucky enough to be asked to come and check them out (I’ll also be contributing to their website on Irish music in the very near future).

As I only connected with Europavox in the last two months or so before the festival, I only made the Saturday and Sunday, so a small disclaimer before I start: this list is based on only two evenings at the event, and not the whole four. That means I missed some of the bigger names at the festival, including Norwegian breakout star Sigrid and awesome (and ridiculously named) Brit-rockers Cabbage. The only Irish act booked had to pull out, too, so there was no Rejjie Snow to enjoy.

There’s something fantastic about short, ‘show us what you can do’ slots from bands all over Europe, though, so I saw quite a few great bands in short form. Here are the ones that really caught my eye:

Σtella (Greece)

Athens electro-pop sung in English by a tight, vibrant band with the capacity to surprise. Σtella would be a little bit samey if they stuck to the same old electro-pop schtick all the way through. Instead, they delve into some extended prog-rock interludes, lay off the synths every so often, and really engage with those in the front row. Frontwoman Stella Chronopoulou is intensely charismatic, which obviously helps, too: technical problems early in their short set couldn’t do a thing to stop these guys.