Soulé: “To be streaming seven figures now just seems so far fetched, as an independent Irish artist”

For those in the know, London-born Balbriggan native Soulé – Samantha Kay to her parents – has been threatening to become a very major artist for sometime.

Hit single ‘Love Tonight’, launched early last year, has millions of streams and is a regular on almost every major Irish radio station. She’s appeared at the 3Arena and her social media does serious numbers. Perhaps most of all, though, her song appeared alongside every Love Island episode for a huge chunk of last summer, gathering hours of prime time play as part of a fashion advert.

“The Love Island placement really did a lot for me,” she remembers. “It was on every ad break for two or three months, and it definitely boosted the track. People were hearing it, but a lot of people assumed it was an American artist. I thought it was amazing. It doubled the number of streams, with radio boosting it too.”

“The dream was to have the song actually on Love Island, but that would be once. To have it on an ad every ad break was much better. At first it was cringey, but after a while I just got so excited about it, with the tweets going crazy all the time.”

Soulé might be flying now, but she finds some of her roots in the local Foroige club, where she spent a lot of her time collaborating with Farah Elle, who has also gone on to be something of a local rising star.

“We were in Foroige Balbriggan, there wasn’t a sort of music thing that they had, and my friends and I were very into that kind of thing, drums, guitar, dancing, singing,” Soulé recalls. “Our mentor there was an Irish rapper called Messiah J, an amazing guy, and he gave us loads of advice on recording, stuff like that.”