Thought Brownie, a.k.a Hari Shenoy, is a naturalised Irishman from India, a man in his early 40s releasing what he himself describes as an unlikely rap album. It’s the consequence of some life changes: tackling autoimmune disease that came up during Covid, and finding the power of artistic persistance as he began writing four lines every day to create a larger whole, the product of which is the record ‘Man Of Subtance’.
Referencing everything from the history of his native India to the war in Ukraine to Studio Ghibli as influences, Thought Brownie’s diverse cultural explorations ooze out in his music, making for one of the more unusual, mesmerising and thought-provoking records I’ve heard covering music in Ireland, a startling display of imagination in the face of self doubt.
In what I believe is the first written interview with Thought Brownie about his album, he filled me on just what it’s all about, and how it came to be, asking the broader question: what do you want to do with the time you have left?
You have a background on my side of the music industry. What shifted you over to producing and releasing your own music?
I was a music journalist covering independent music, mainly rock and metal in India. I did that for five years from 2007 to 2012. It was a brilliant experience that gave me access to new artists and to learn why they did what they did. I enjoy writing in general and writing about music in particular.
In my 30s, I went all in on a corporate job. My life was all about running on the hedonic treadmill. I wanted early retirement, after which I said to myself that I will finally relax, resting on the laurels of jobs well done. That perpetual state of being in sprints caused stress, anxiety and burnout, because everything that gave me fulfilment was outside of me. I was chasing the approval of others to feel good about myself, prioritising elusive milestones over abundant moments and neglecting to stay in the present moment.
The pandemic didn’t help either. In January 2021, I got diagnosed with an autoimmune health condition that shifted my perspective. It made me aware of how nothing is promised. I know I can leave my life right now, and I must make sure I can live my life right now.
I felt like the best way I could come to terms with the physical, mental and emotional challenges I faced was to write my way out. What I wrote turned into verse and that gave me the idea to create something. It felt like the right answer to the question I keep asking myself each day – “Yo Hari, what will you do with the time you have left?”
Can you tell me a little of the story behind ‘Man Of Substance’?
The original name I wanted to assign for the album was “Cheaper than therapy”. Then I figured that having a nom de plume that sounds like “Pot Brownie” should give me licence to call it “Man of Substances”. I finally decided that “Man of Substance” sounded right to me in my head.
I began writing the album when Russia invaded Ukraine. I have been to Kyiv and loved the time I spent there. My Ukrainian friends made me feel welcome the way people from India make their international friends feel welcome. It hurt to see them hurting. War made me wonder why we, as a species, are so blatantly invested in acts of self-sabotage. Carl Sagan’s speech about the “Pale Blue Dot” felt more relevant than ever and I decided to adapt it into rap.
All other tracks began falling into place as I explored topics related to time, mental health, ambition, inner peace and growing up.
Before this, I was writing a musical on the history of India. I am so grateful and so inspired by what Lin Manuel Miranda did with Hamilton, that I decided to create an Indian version. What’s the worst that could have happened?
I was making progress there but I’ve since set that project aside for now. I need to understand my own story before I could do justice to telling the story of nearly 2 billion people.