Norwegian pop starlet Dagny – Norvoll Sandvik, to her family – is a name that’s been on the lips of many industry types in recent months, with her debut album one of the most anticipated pop launches in recent years.
Despite the ‘fresh’ feel around the singer and her bubbly, emotion-laden pop, however, she’s actually been around the fringes of the London’s pop scene for many years, biding her time and waiting to make her move.
When we caught up with her just ahead of the album launch, she explained that things have changed recently, and she’d just had enough of messing around the edges. She decided to take some of her massive songwriting backlog public, with the likes of The Guardian and NME throwing their weight behind her.
“The last six months have really been a different thing,” she explains. “I’ve been working on the album, and it’s really been my first big project, in a way. That’s been super motivating and exciting, but also a bit scary.”
“I started off songwriting, not performing, but once the performance came, that kind of took over,” she continues. “I spent a lot of years just performing, releasing some singles and an EP and just going with the flow. I was trying to get as much traveling and performing into the diary as possible. At times, working on an album felt further and further away from happening, and it got to the point where I didn’t know what I was waiting for.”
“I said to myself, I have 250 songs, I’m sure I can find 12 that hold together as an album. Funnily enough, I’ve been writing songs for ten years and I ended up putting on tracks only from the last 18 months, as they just felt more relevant to me. I think everyone who writes thinks their most recent stuff is their best, and I just tried to concentrate on what my vibe is right now, rather than looking to the past. The album isn’t conceptual, but because of how it all relates in my head, it almost felt like that.”