American indie icon Alec Ounsworth talks fame, and how you get past it.
THERE WERE A FEW months in 2005 when Philadelphia indie band Clap Your Hands Say Yeah were very much ‘the next big thing’. The brainchild of frontman Alec Ounsworth (who also writes all the music released under the moniker), the band’s pre-album demos made them one of the most vaunted of early internet hype bands. The eponymous debut album sold so well it needed a second pressing in weeks, with the presence of David Bowie at early shows only adding to the buzz.
If you were feeling particularly harsh, you could argue things never got any better for Ounsworth. The self-titled debut is certainly a recognisable and memorable entity for any mid-00s indie fan, but follow up ‘Some Loud Thunder’ (2007) never reached the same highs, and the notoriety of the sound Ounsworth invented in his bedroom has only declined since. Ounsworth, though, is happy just doing his thing.
“It was a little disconcerting,” he says of those early highs. “I felt like I had no control over what was going on. I had built a bit of a cult following around Brooklyn and New York at the time, but suddenly I went from playing shows to hundreds, to playing for thousands.”
“The second album was a bit of a reaction to overexposure. A lot of people had a lot of expectations of me, and I felt like it had nothing to do with me. I felt like I burnt out pretty quickly, and the first track, in particular, was a reaction to that. While I wasn’t trying to alienate anyone, the first album wore me down. I wasn’t really bothered if anyone liked the second one. I did it for me.”
The opening track on that second album Ounsworth’s referring to isn’t exactly subtle in its fame-rejecting credentials. ‘All this talking, you’d think I’d have something to say,’ he croons, adding ‘breaking glass, and pretending to start something big’.
“I don’t measure things by the past anymore,” he explains. “I’m more comfortable with who I am now, and with the level of venues, and fame, that I’m at. I won’t resist attention outright, but I feel like it has to be natural and honest, and it didn’t feel like that the first time around.”