From (kind of) faking his own death to releasing a single album with enough tracks to fill an entire radio show, No Monster Club’s Bobby Aherne recalls a career that’s hard to define.
BOBBY AHERNE doesn’t particularly like convention. As a core member of the wonderful Popical Island collective, a loosely formed Dublin record label that thrives on collaboration, his main outlet No Monster Club has been flirting with the fringes of the Irish music scene for some time, performing lyrically sharp bubblegum pop.
His themes are broad, their coherence, perhaps, coming from the fact that No Monster Club is emphatically not about the conventional pop subjects. Bursting with colour, Aherne’s tracks explore Africa, wish retirement on an artist he’s sick of hearing, riff on the buzz of charity shops, and happily harmonize on drinking and smoking in parks. In his latest project, he’s releasing a short EP every month for all of 2017.
“I didn’t want to do a whole album again, as it’s such a big project,” Aherne tells us, and as a man who once released a record with over forty tracks on it, an album might be bigger for him than most. “I just wanted to do songs this year without having to be coherent. There have been songs as a band, as a three-piece, and just solo stuff, as well as longer, more thematic pieces. With this project, I have the freedom to do that.”
The result is – in the best possible way – weird. On the latest two-track, Aherne explores the festival of Samhain, but throws an Ace of Base cover as a b-side (“it’s okay, because it’s one of the tracks that isn’t written by the Nazi one in the band”). Earlier releases – each presented with a kind of abstract, newspaper print EP cover – include a cover of Lally Stott’s 70s hit ‘Chirpy Chirpy Cheep Cheep’ and a jaunty summer ode to doing things yourself and Factor 50 sunscreen.
Things have been more fantastically odd in the past, though, like the time Aherne released a jokey press release for a track claiming that he’d died. Having taken it seriously, an American publication ultimately released a brief expose ‘revealing’ that the musician – who’d never been less than active on social media in the meantime – was still going strong.
“There was some grief,” he recalls. “Some blog ran a piece on the track, saying that sadly I’m dead now. The PR ‘story’ was that the track was put together from shoeboxes under the bed. The comments section had some mad stuff in it after people realised. There was one guy who said he couldn’t believe this guy, and that I deserved to be dead, and someone who is dead should get to take my place. Then a Chicago place did an expose that I’m not actually dead. I did find it funny.”